Position Overview:
ITG is looking for dynamic marketing professional to handle marketing and E-commerce solutions for a 26 year old IT Services and Software company. Marketing responsibilities will consist of development and execution of marketing strategies, maintenance and enhancement of company websites, graphic design and development of company collateral, brochures and presentations. The ideal candidate will have experience in search engine optimization techniques and developing marketing strategies for the IT service industry in both the federal and commercial market spaces.
Position Responsibilities:
Manage strategic and tactical components of marketing plans to ensure plans are consistent with company goals and objectives. Interfaces with business developers to plan and execute marketing campaigns. Provides expertise in creating and revising plans and campaigns.
Develop and execute integrated marketing campaigns that increase awareness, generate leads, and nurture customer and prospect relationships.
Work with others to develop and promote thought-leadership content (including case studies, white papers, interviews, etc.)
Develop sales support materials including presentations, proposals, brochures, case studies, etc.
Track and report on marketing performance metrics.
Propose creative marketing programs and solutions designed to help secure government and commercial contracts.
Skills and Qualifications:
Bachelor's Degree in business, marketing, or technical field, or equivalent training and work experience
At least 4 years marketing professional services, management consulting or complex IT solutions
Knowledge of business and vocabulary of marketing in the federal and commercial marketplace
Experience developing and executing business to business and business to government marketing campaigns across product lines
Experience supporting sales, BD, and/or capture functions
Experience using SEO to optimize marketing campaigns and online presence
Experience developing marketing collateral and performing graphic design work
Experience using performance metrics as a means to drive continuous improvement
Outstanding skills in MS Excel, MS PowerPoint, MS Word
Experience with Photoshop and graphic design programs
Company Overview:
Incorporated in 1984, ITG is a Best Practices IT professional services firm which for over 25 years has provided government, private sector and non-profit/educational organizations with high level quality IT services. ITG's core competencies include Best Practices consulting, training, and certification, IT Service Management, 508 accessibility solutions including training, and systems installation, integration, maintenance and warranty services. ITG operates all programs utilizing Best Practices from ISO 27001, ISO 27001, ISO 20000 and CMMI Maturity Level 3. We provide software solutions using our proprietary software tool, CENTRE, which has passed the Pink Verify certification for ITIL covering multiple process areas. |