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E-Commerce Marketing Manager  

Edgepark Medical Supplies, a national distributor of medical supplies with over 18 consecutive years of double-digit growth, has an immediate need for an E-commerce Marketing Manager. As a respected industry leader with over $500 million in sales and 7 distribution centers nationwide and over 900 employees, our success is driven by an energetic culture of passion, results and an unrelenting determination to win. Our dynamic environment offers employees unlimited opportunities to excel.

We are looking for a strategic online marketer to manage and lead online marketing program for both business to business and business to consumer services. You will lead the effort to acquire customer leads, drive traffic to the web site, and generate revenue.

Key responsibilities:

  • Develop and execute the online customer acquisition and traffic generating strategy
  • Identify, evaluate, develop, administer and measure a portfolio of sources of online customer acquisition and web traffic such as but not limited to SEO, SEM, Affiliate marketing
  • Manage all aspects of email campaigns from strategy to execution and reporting
  • Ability and experience in negotiating online traffic deals
  • Manage all aspects of an SEM campaign including keyword analysis, bid management, reporting and ranking
  • Recommend ways to drive traffic through SEO
  • Employ best practices to maximize open, click thru, and conversion rates: analyze and interpret results
  • Develop and administer online vendor co-op opportunities
  • Research new sites that fit our niche for online media opportunities

Ideal candidate qualifications:

  • Strong analytical skills and a high degree of competency for determining ROI for all types of e-marketing
  • Knowledge of Federal CAN/SPAM and industry best practices
  • Thorough understanding of how Internet search engines and their spiders/directories work in scoring Web sites
  • Familiarity with bid management on search engines to maintain profitability
  • 3-5 years of Internet/online marketing experience is required
  • Ability to manage vendors/agencies and also willing/able to work hands on
  • Exceptional interpersonal, written and verbal communication skills
  • Bachelor's Degree in Marketing or equivalent work experience
  • Demonstrated problem solving skills and the ability to identify problems and implement corrective actions

We offer a competitive salary, bonus opportunities, on-site fitness center, paid service hours for charity participation, 401(k) and profit sharing.

An Equal Opportunity/Affirmative Action Employer M/F/D/V

LocationTwinsburg, OH
CountryUnited States of America
Start DateASAP
Employment AgencyEdgepark Medical Supplies
EmailContact This Employment Agency
Posted Date05/24/2011 18:34:14
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