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Business Marketing Executive  


Job Title: Business Marketing Executive
Country: United States
State: New York
City: New York
Location: New York-1 Park Ave
Employment Status: Full Time - Permanent

Job Description:
(Description) The Business Marketing Executive is responsible for marketing for the Investor Communications business at Broadridge Financial Solutions. This newly created position will establish the marketing function within the business unit. Broadridge Financial Solutions is a $2.5B public company, providing technology and outsourcing solutions to financial services companies. Investor Communications is the largest business unit, responsible for a significant share of the company's earnings. The Business Marketing Executive will report to the Chief Marketing Officer and to the Investor Communications Executive and will be a member of the business' Management Team

The Business Marketing Executive will have extensive B to B marketing experience preferably in the financial services and/or technology industry. Direct experience in the Investor Communications is a plus. The Executive will have strong strategy skills and experience building market-leading marketing programs that deliver measurable results. The Executive needs to be able to work in a changing environment and demonstrate leadership to create a strong marketing function and best-in-class marketing that meets the business' needs.

The Executive will work closely with the business to understand the challenges and opportunities and develop marketing strategies to deliver profitable business growth. This role will be responsible for developing the brand and an integrated marketing plan leveraging a broad range of marketing channels. The Executive will work to refine the business' value proposition and positioning to maintain and expand the business' market-leading position. The Executive will develop integrated campaigns across multiple channels including advertising, digital marketing, social media, PR, direct marketing, sales force support and communication across all client touchpoints. The role also includes communication to government agencies and the marketplace in a highly regulated industry and the Executive will work to defend the market-leading position of the business with a #1 market share. The Executive will evaluate marketing investment opportunities and recommend budgets to deliver best-in-class marketing campaigns and demonstrate ROI and the value of marketing to the organization.

General Responsibilities
Development of marketing strategy and senior level leadership to demonstrate the value of marketing and build support in the business.
Partnering with the business and key stakeholders
Business unit branding as part of the corporate branding work
Create strong value proposition and positioning for the business. Develop marketing strategy to communicate brand to customers, prospects and employees.
Marketing plans to support business
Business strategy
Marketing strategy
Value proposition/positioning
Marketing strategies
Integrated marketing plan
Support of new products, new channels
Marketing budgets
PR, digital and social media marketing
Develop first time results-driven plan to leverage new channels to build thought leadership in the marketplace
Business case, ROI, market insights & intelligence
Develop the business case and evaluate ROI for all marketing campaigns
Manage market research and analytics
Management of 1-3 person team and work in partnership with shared Marketing functions to support the business

Qualifications Required:
(Experience, Skills, Academic) Experience:
Senior Marketing professional with 10-15 years of experience
Extensive experience in business to business (B to B) marketing and time in the financial services and/or technology industry. Strong understanding of the financial services industry.
Public relations background a plus
Strong strategy skills and depth of experience developing marketing strategies and campaigns that deliver strong business results. Extensive experience developing business cases to get marketing budgets approved
Highly developed critical thinking/analysis skills; ability to evaluate business challenges and develop solutions to deliver profitable business growth
Combination of skills to be able to think strategically, operate at a senior level and also roll up their sleeves to do the work, as needed.
Adaptable and able to work in a changing environment. Experience restructuring and building organizations and building support with executives and key stakeholders. Demonstrated skills in managing organization change.
Proven ability to communicate effectively, both orally and in writing, to executives and a variety of audiences
Ability to give concise, compelling verbal presentations to senior decision-makers, and to respond quickly and thoughtfully to challenges and pushback in a meeting situation
Strong interpersonal skills to influence key stakeholders and build support within organizations. Strong partnering skills with a focus on business unit satisfaction
Ability to handle significant workload with strong project management skills to meet aggressive deadlines.
Deep understanding of the industries and businesses in which Broadridge operates

Education: Bachelors (highly preferred)
Experience Range: 7 - 10 years
Job Category: Executive
Area of Interest: Vice President

LocationNew York New York
CountryUnited States of America
Posted Date05/26/2011 11:55:32
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