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Bilingual Radio Sales Manager  


Bilingual Radio Sales Manager

Position Summary
A national broadcast group seeks a high-calibre sales leader to head up sales for a highly successful Spanish Language Radio Station located in a Midwest market.   This Sales Manager will have primary responsibility of overseeing revenue for the station and managing a dedicated sales staff.   The Sales Manager will report to the cluster GSM and the cluster VP/GM.   

This person must be bilingual Spanish/English and have experience managing an advertising sales staff in a similar role.

We are looking for a motivated, creative, strategic, solution-oriented leader who can upgrade and manage a growing and successful station. The right candidate must possess a strong desire to win, be an exceptional sales leader, and have a track record of revenue success in similar sized markets or advertising sales environments.      

Primary Position Responsibilities:

  • Meets or exceeds all revenue goals.
  • Has a thorough knowledge of the radio industry related to inventory, ratings, research, marketing, demographics and the Internet.
  • Implements strategic sales plans and leads sales team by communicating both a vision and core values.
  • Directs sales forecasting activities and sets performance goals accordingly.
  • Reviews market analyses to determine customer needs, price schedules and rates.  
  • Monitors and evaluates the activities of the competition.
  • Recruits and trains sellers, handles performance evaluations.
  • Develops new business including NTR, online and other non-spot revenue programs.
  • Conducts sales staff meetings and builds partnerships internally.
  • Coordinates sales activities with other departments.
  • Personally handles a select number of accounts.
  • Works as a coach, leader and problem solver for sales staff.

Position Requirements
Minimum Requirements:

  • 3 years advertising sales management experience, preferably in radio.
  • Bilingual Spanish/English.
  • Exposure to Customer Focused Selling preferred.
  • Experience with both agency and local direct/retail clients.
  • Exceptional leadership, negotiation, closing, analytical, problem solving and strategic thinking skills.  
  • Creative, idea-generating, non-transactional sales mentality.
  • An exceptionally positive attitude with a relentless "get it done" work ethic.

Track Record In:

  • Exceeding sales revenue goals and outperforming the market.
  • Providing highly effective community leadership and representation.


CountryUnited States of America
Employment AgencyJournal Communications/TV/Radio
ContactKate Glenn
Posted Date05/22/2011 19:46:14
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